Guillermo Salinas Pliego began his entrepreneurial career in 1980 when he established Dataflux -from the basement of his grandparents’ home- where he lived during his college years.

The company initially specialized in business software and data processing before transitioning into a distributor and manufacturer of computer equipment.

Under various brands such as Elektra, Newmax, and PK, he introduced the first microcomputers to Mexico.

He later secured distribution agreements with Apple, Compaq, HP, Unisys and IBM, among others. In short time, he emerged as a prominent leader in Mexico’s computer industry.

After success in computer sales, in 1996, he established the “Mexican Institute of Computing” (Instituto Mexicano de Computación – IMCO).

IMCO later became CNCI University (Universidad CNCI – “Colegio Nacional de Cómputo e Inglés”).

In 2003, Salinas consolidated his companies under a holding company named ‘Avalanz’, which includes his successful companies.

During the same year, he also established the CNCI Foundation.

Currently, Guillermo Salinas Pliego serves as a chairman for Avalanz and Todito.
He is also a board member at Total Play and Madisa.